Full-stack Development · SaaS Consulting · AI-augmented Delivery

The experience to build it right the first time.

AI tools mean anyone can generate code. But generating code and building reliable software are completely different things. We combine over a decade of senior full-stack expertise with AI-augmented development — delivering the speed of a lean operation with the judgment of a seasoned engineering team.

01 The Problem

Most software projects don't fail because of bad code. They fail because of bad decisions — wrong architecture, missed edge cases, and problems nobody saw coming until it was too late.

In a market flooded with AI-generated code and junior developers, the real risk isn't whether something can be built. It's whether it will work at scale, hold up under pressure, and not need rebuilding in six months. We exist to eliminate that risk.

02 Track Record
Acquired
Smoothbook.co — Built, scaled, and sold
An online appointments system serving hundreds of businesses worldwide. 120,000+ monthly appointments, USD $100,000+ in monthly transactions. Acquired by a US company in 2024.
£1M+ / day
AllSaints — High-traffic e-commerce
Senior front-end developer for allsaints.com. 1 million+ unique monthly visitors, frequent daily sales exceeding £1 million. Worked alongside top London graphic designers.
Enterprise
Universal Music Group — Complex systems
Deal management and accounting system for one of the world's largest music companies, built with the team at Ingrooves (now Virgin Music Group). Highly complex, mission-critical software.
Cleared
Financial services — Security cleared
Security cleared for work in the London financial sector. Deep understanding of compliance requirements, data handling, and what it means when code has to work without exception.
03 What We Build

We work on mid-complexity projects for growth-stage companies and established businesses — the kind of work where getting it right matters, and where experience makes the difference.

Web Applications
Full-stack JavaScript/TypeScript development. Node.js, React, MongoDB, and the modern ecosystem. From performant backends to polished user interfaces.
SaaS Products
Architecture, development, and launch of software-as-a-service products. Built by someone who has done it before — from first commit to acquisition.
Infrastructure
Deployment, CI/CD, monitoring, and the operational side that keeps software running reliably. The part most developers skip and most projects suffer for.
Consulting
Technical strategy, architecture review, and guidance for teams building their own products. The perspective of someone who has built at every scale.
04 How We Work

AI-augmented development means you get the output of a team with the accountability of a single senior engineer.

1

Judgment first, code second

Before writing a line of code, we design the architecture properly. We identify the hard problems early — not halfway through the budget. A decade of experience means we've already made the expensive mistakes so you don't have to.

2

AI accelerates execution, not replaces thinking

We use AI tooling to write code faster, test more thoroughly, and deliver at a pace that would have required a full team two years ago. But the decisions — what to build, how to structure it, where the risks are — those come from experience.

3

Built to last, not just to launch

We think about what happens at 10x your current load. We think about what happens when you need to change something in a year. We build software that your next developer can understand and your business can grow on.

Let's talk about your project.

If you're building something that matters, we should have a conversation about how to do it right.

[email protected]